National Rosacea Society
Oak Park-River Forest Community Foundation
National Rosacea Society
Design Museum of Chicago
Remedy Medical Properties
Food & Beverage
Co-op Hot Sauce
VentureCat at Northwestern University
Golden-Con: Thank You for Being a Fan - Golden Girls Fan Convention
Blue Team Con cybersecurity conference
Our challenge was to attract interest and news coverage in order to gain public attention and drive sales for a fast casual pizza restaurant negatively impacted by the Covid-19 pandemic restrictions.
We told a story about the altruistic efforts of Dimo’s management despite the downturn in business and many challenges faced - the complimentary pizza deliveries to overworked emergency rooms and the use of pizza slice warming ovens to slump plastic and construct face shields for frontline workers and community members.
Block Club Chicago ran the story, and it was picked up by other local outlets such as Chicago Magazine, Infatuation Chicago, Eater Chicago, and the local ABC affiliate. This led to national and even international coverage from a wide range of outlets, including Bloomberg, Fox News, Business Insider, NPR, the New York Post, BBC, China Daily News and more. Face shields sold out on Dimo’s website multiple times, and pizza orders increased. In addition, founder Dimitri Syrkin-Nikolau was invited to give a TEDx talk about the company’s experiences creating the face shields:
In partnership with Glendale, the National Rosacea Society created Rosacea Awareness Month in April to educate the public on the impact of rosacea and encourage the millions of rosacea sufferers who may not realize they have a treatable medical condition to see a doctor.
To promote Rosacea Awareness Month, Glendale Communications used a mixture of time-tested tactics and modern approaches to getting the word out. In addition to the traditional news release and media relations, we produced audio public service announcements and distributed them to radio stations nationwide; created copy for the website; wrote content for social media, including Facebook, Instagram, Twitter and Pinterest; and engaged subscribers through an email campaign.
As a result of our efforts, rosacea was covered by print and online publications and syndicated columns, ranging from Ladies Home Journal to USA Today to Refinery 29, garnering more than 100 million media impressions in 2016. Our most recent radio PSA reached an estimated 241 million listeners in all 50 states; if purchased as advertising, the campaign would have cost approximately $4.1 million. Our social media outreach during RAM significantly grew follower counts, including more than doubling the number of Facebook followers.
After gaining national attention for their inaugural convention in spring 2022 shortly after the death of Betty White, who played Rose Nyland in famed sitcom, the organizers of Golden-Con were struggling to get similar attention and drive ticket sales for their 2023 event.
By partnering with Glendale, the organizers were able to focus on their passion for producing the event without the worry and work associated with media relations and outreach.
With a press release and pitch aimed at event-oriented and broadcast media, Golden-Con received multiple online, TV and radio spots, resulting in wide news coverage in local and national media and placement in curated weekend event listings. The organizers and special guests appeared on WGN-TV and Fox Chicago’s midday shows, and event coverage was syndicated to TV stations nationwide.
Health care & pharmaceuticals:
Food & hospitality: